Industry News

ACTEGA Sharpens Customer Focus by Concentration on Market Segments

The focus is a customized approach of website visitors.

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By: Catherine Diamon

Director, Executive Internal Communications, GAF

ACTEGA Coatings & Sealants introduces a new online presence. Consisting of eleven operative companies, this division of specialty chemicals Group ALTANA shows a clear orientation towards customers and market segments. The focus is a customized approach of website visitors. However, a clear value proposition is not just part of ACTEGA’s Internet presence. “With this new approach, we want to strengthen our collaboration within ACTEGA“, explained Dr. Roland Peter, Division President fr...

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